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BBA in Digital Marketing Online Program

The Bachelor of Business Administration (Digital Marketing) is a comprehensive undergraduate degree program designed to equip students with the knowledge and skills necessary to excel in the fast-paced and ever-evolving field of digital marketing. This program offers a unique blend of traditional business administration principles with specialized courses focused on digital marketing strategies, tools, and technologies.

duration : 03 Years
Category : Management Studies

The benefits of an online BBA in Digital Marketing

  • Flexibility: Online programs allow you to study at your own pace and from the comfort of your home, providing flexibility for individuals with other commitments like jobs or family responsibilities.
  • Practical Skills: Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
  • Career Advancement: A BBA in Digital Marketing can open doors to various career opportunities in marketing, advertising, e-commerce, social media management, and more.
  • Networking Opportunities: Even in an online setting, you can interact with professors and students from diverse backgrounds, expanding your professional network.
  • Global Reach: Online programs often attract students from different parts of the world, allowing you to gain insights into global marketing trends and practices.
  • Cost-Effective: Online programs can be more affordable than traditional on-campus options, saving you money on commuting and housing expenses.
  • Self-Discipline and Time Management: Pursuing an online BBA requires self-discipline and time management skills, which are valuable traits in the professional world.

Learning Resources


Learnings in BBA in Digital Marketing

  • Marketing Fundamentals: You'll learn various digital marketing channels such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
  • Digital Marketing Strategies: Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
  • Analytics and Data Interpretation: Understanding data and analytics is crucial in digital marketing. You'll likely learn how to interpret data to make data-driven decisions and optimize marketing campaigns.
  • Branding and Communication: Effective branding and communication are essential in the digital world. You may study topics related to brand management, storytelling, and crafting persuasive messages for the online audience.
  • Web Design and Development: You might gain basic knowledge of web design principles and development to understand how websites play a vital role in digital marketing.
  • E-commerce and Online Sales: E-commerce is a significant aspect of digital marketing, and you may learn about online sales strategies, customer acquisition, and conversion optimization.
  • Social Media Management: You'll likely explore various social media platforms, their usage for marketing purposes, and how to engage with the audience effectively.
  • Digital Advertising: Understanding the concepts of online advertising, including display ads, video ads, and mobile ads, may be covered in the program.


Successful completion of the program shall award the degree titled - Bachelor of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.


Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC

  • Management & Organizational Behaviour
  • Business Economics
  • Fundamentals of Statistics
  • Principles of Marketing
  • Business Communication
  • Financial Accounting
  • Computer Applications in Business
  • Fundamentals of Digital Marketing
  • Human Resources Management
  • Fundamentals of Research Methodology
  • Marketing Analytics
  • Financial Management
  • Strategic Management
  • Digital Entrepreneurship
  • Consumer Behaviour in Digital Era
  • Indian Constitution
  • Management Information System
  • Integrated Marketing Management
  • Brand Management in Digital Era
  • Customer Relationship Management
  • Fundamentals of IoT for Business
  • Universal Human Values
  • Website Design & Development
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Personality Development & Employability Skills
  • Influencer Marketing
  • Affiliate Marketing
  • Neuro Marketing
  • Project Work
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